Business

LATEST SIGN TRADER JOE’S IS COMING TO ONE LOUDOUN

The former Fresh Market space has been divided up into the perfect size for a Trader Joe’s.

Everyone who reads The Burn has known for months now that rumors and reports have been building that Trader Joe’s, the iconic California-based boutique grocer, is looking hard at Loudoun County. As we reported last month, the strongest rumors have centered around the former Fresh Market space at One Loudoun. Today, we got the latest evidence that these rumors are about to come true.

As several skeptics have pointed out, the roughly 20,000 square foot space that used to be Fresh Market was a little on the large size for a Trader Joe’s. A TJ’s usually averages between 10,000 s.f. and 15,000 s.f., according to multiple online sources.

Well, today the leasing map for One Loudoun shows that the Fresh Market space has now been divided up. One of the spaces is now 13,076 s.f. and — wait for it — it’s labeled as “Grocery Store – Coming Soon.” Let’s repeat that: the powers-that-be at One Loudoun have cut up the former Fresh Market space into the perfect size for a Trader Joe’s and publicly announced that a new grocery store is coming there.

Space N102 and Space N102A together formed the former Fresh Market. Now, the space has been divided into two.
This image shows that part of the former Fresh Market space will soon be a new grocery store.

Folks, there aren’t that many grocery stores with a 13,000 s.f. footprint. ALDI stores tend to run 15,000-20,000 s.f. The new Lidl stores coming to the area start at around 30,000 s.f. There’s only one significant player at the 13,000 s.f. size that we can think of — and we both know who that is.

To be clear, we’ve heard from lots of sources — including merchants at One Loudoun and people with business connections to Trader Joe’s — that this is a done deal. But as far as we’re concerned, it’s not official until it’s official.

Of course, The Burn immediately reached out to spokespeople at both One Loudoun and Trader Joe’s. We got voicemails at the One Loudoun numbers. Our contact at Trader Joe’s, who is the nicest PR person we’ve ever dealt with, said what she always says — Trader Joe’s is always looking for good new locations and they are interested in Ashburn, but right now, she has no information about a store coming here.

She may not. But we bet someone does.

(Image at top: Trader Joe’s)

17 Comments
  1. Megan 4 years ago
    Reply

    There was a lot of activity & a dumpster outside when I stopped for Zoe’s yesterday. Was thinking the same thing.

  2. The Burn 4 years ago
    Reply

    We saw the dumpster too. But no activity. What did you see? It’s probably construction crews starting to put up the demising wall between the two newly created spaces.

  3. Colleen T Jones 4 years ago
    Reply

    I’m down for a flash mob demanding Peppermint JoJo’s…

  4. David 4 years ago
    Reply

    I am moving from Reston to Ashburn this summer. We want TJ’s to welcome us to the new hood so that we feel right at home!.

  5. Bill 4 years ago
    Reply

    Just to remove any doubt, might there be a chance it could be Mom’s Organic Market? They seem to be sprouting up all over the Mid-Atlantic region.

  6. Shirley Komack 4 years ago
    Reply

    Good! Keep in Ashburn and out of Leesburg!

  7. Melanie 4 years ago
    Reply

    We need one in Leesburg also

  8. Phanie 4 years ago
    Reply

    Went to the Reston Trader Joe’s this weekend. Staff there confirmed there is a new store opening in Ashburn, but they were unsure of where.

  9. Onjeinika Brooks 4 years ago
    Reply

    They confirmed it.

  10. Katie Bouldin 4 years ago
    Reply

    I’ve never been so excited in my life!!! Go Trader Joe’s! Go Trader Joe’s! Go Trader Joe’s!

  11. Real insiders 4 years ago
    Reply

    Lease was signed yesterday.

  12. Bob Thompson 4 years ago
    Reply

    When is “soon”?

  13. Veronica 4 years ago
    Reply

    I moved from the Reston/Herndon area and I live at One Loudoun and I wouhld welcome a TJs. I have to drive to Reston all the time, and it would be nice if TJ’s would get here. Leave the space alone it’s perfect for TJ. look at the space in Centerville it would be just just the right size!!!!

  14. Chris 4 years ago
    Reply

    Construction fence outside the front of the building today.

  15. Rod Webb 3 years ago
    Reply

    You know, for a location that is famous for building a thousand townhouses in 4 and a half days (<— sarcasm, but not far from it), why is it taking so long to prepare a building, that already housed a grocery store, to open. It's been almost 7 months now.

  16. Constance Hom 3 years ago
    Reply

    Build one in Aldie please.Lots of new home developments there. I drive to Centreville to shop.

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