The new discount grocer opened in the Broadlands.

The first Lidl grocery store in Ashburn celebrated its grand opening this morning bringing a new discount supermarket to the area. It’s the first Lidl in Loudoun and the it’s the 50th store overall since the German-based brand entered the U.S. market last summer.

Here’s what caught our attention:

  • Great bakery right at the front of the store featuring all types of donuts, breads and pastries, including our favorite — German-style soft pretzels.
  • There are only six aisles but they are long. Because shelving is lower than usual, you can see the entire length of the store making it feel almost mammoth.
  • The products are a mix of generic house brands and well-known national brands. For example, there’s Dunkin’ Donuts coffee right next to a house “donut shop” coffee. Our gut — it fits in between the recently opened ALDI supermarket and your standard Harris Teeter or Giant when it comes to product selection.
  • There is also an interesting “Surprises” section filled with non-food merchandise such as slippers, t-shirts, kids’ books, toys, beauty products and more.

Below are a bunch of photos we took to give you a better feel for the new Lidl store. You can find it at the intersection of Claiborne Parkway and Broadlands Boulevard. (If you’re still wondering how to pronounce it, “Lidl” rhymes with “needle.”) Enjoy!


  1. Anonymous 4 years ago

    Was anyone confused that the store was on Cooper’s Hawk drive? Was CH originally slated for this development? Or is that a clue that Cooper’s Hawk is relocating here eventually? Or just a weird coincidence?

    • The Burn 4 years ago

      We were confused as well and we asked the developer. They said it was completely random and assigned by the county. The Cooper’s Hawk brand was never looking at a spot there. Weird.

  2. Jim A. 4 years ago

    I think the best picture is the one of all the people lined up outside….to go to a grocery store. A grocery store! That is hilarious!

  3. Anonymous 4 years ago

    what is coopers hawk ?

    • Anonymous 4 years ago

      It’s a restaurant near the Ashburn Whole Foods.

  4. Annie 4 years ago

    Not fair. We need a store in Orlando before Ashburn gets a second store! I object!

    • Bill 4 years ago

      You have Publixs in Orlando and Ashburn has none, how is that fair? Lol

  5. Anonymous 4 years ago

    broadlands shopping center need a independent pharmacy?

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