Certainly not the biggest news that The Burn has ever reported, but ice cream fans will be happy to learn that the new Dunkin’ Donuts drive-thru restaurant opening in Ashburn is going to also have a Baskin-Robbins ice cream shop in the space.
The new Dunkin’/Baskins combo is coming to the Ashbrook Marketplace shopping center, a new plaza at the intersection of Ashburn Village Boulevard and Russell Branch Parkway. The center is anchored by a Lidl grocery store and a Planet Fitness gym.
The Burn had previously reported that a Dunkin’ was under construction there, but it wasn’t until the sign went up on the monument sign by the center’s entrance that we realized Baskin-Robbins was part of the deal. The news isn’t really surprising — many Dunkin’ locations are “co-branded” with Baskin-Robbins. Many restaurants that cater to one specific daypart — such as Dunkin’ and breakfast — look for other brands or concepts to bring onboard in order to keep customers coming in all day long, not just in the morning.
(Image at top: Baskin-Robbins)