Ashburn Magazine

Young Ashburn barber takes over the business

Ashburn barber Ethan Del Hierro knows the mirror never lies, so it’s the first place he looks when he’s finished with a cut.

“I wait for the smile,” said Del Hierro, the new owner of the Grooming Store on Ashburn Road. “When a man gives that sideways glance toward the mirror and flashes a smile, I know I did my job well.”

And Del Hierro has generated plenty of those smiles since buying the shop in September. For a young man at the tender age of 20, it’s quite an undertaking.

Located in the heart of Old Ashburn, the Grooming Store has been a one-stop location for men’s luxury grooming services and supplies since it opened in 2018.

Del Hierro’s chairs are filled with a steady stream of customers, many seeking his specialty — trendy cuts featuring fades and patterns cut into the canvas that is a head of hair. But fear not — he gives traditional scissor cuts and children’s cuts as well.

“The best cut is the one that looks like what the customer asks for,” said Del Hierro.

To read the rest of the story, including some of the professional athletes that are his clients, how he got started cutting hair watching YouTube videos, and how he came to own the shop at the ripe young age of 20, click here and head over to the Ashburn Magazine website.

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