Ashburn barber Ethan Del Hierro knows the mirror never lies, so it’s the first place he looks when he’s finished with a cut.
“I wait for the smile,” said Del Hierro, the new owner of the Grooming Store on Ashburn Road. “When a man gives that sideways glance toward the mirror and flashes a smile, I know I did my job well.”
And Del Hierro has generated plenty of those smiles since buying the shop in September. For a young man at the tender age of 20, it’s quite an undertaking.
Located in the heart of Old Ashburn, the Grooming Store has been a one-stop location for men’s luxury grooming services and supplies since it opened in 2018.
Del Hierro’s chairs are filled with a steady stream of customers, many seeking his specialty — trendy cuts featuring fades and patterns cut into the canvas that is a head of hair. But fear not — he gives traditional scissor cuts and children’s cuts as well.
“The best cut is the one that looks like what the customer asks for,” said Del Hierro.