Retail

Dulles Town Center announces five new retailers

The Dulles Town Center in Sterling has announced five new tenants coming to the shopping mall this year. They include a restaurant, a children’s entertainment venue, and three health and well-being businesses.

Here are the new merchants and details, straight from the DTC’s marketing team:

  • Yummy Shawarma — Bringing a new international taste to Dulles Town Center, Yummy Shawarma will offer Middle Eastern cuisine, including falafels, hummus, steak and chicken platters, and pitas. Expected to open in Q2 2022, Yummy Shawarma will be located in the food court next to Chick-fil-A.
  • J Foot Spa — Dulles Town Center guests will enjoy the luxurious treatments available at J Foot Spa, a brand-new massage concept including full-body massages, foot massages, and facials. Expected to open this summer, the 1,400-square-foot J Foot Spa will be located on the lower level near Macy’s.
  • Spin Zone: With bumper cars sized just right for kids and their families, Spin Zone offers the kind of fun-filled family entertainment that builds lasting memories. The new 4,360-square-foot Spin Zone, expected to open in June 2022, will be located on the lower level near Hollister.
  • Cannabreeze: Sharing the potential benefits of hemp, Cannabreeze offers a full line of CBD-infused skincare products, oils, creams, lotions, lip balms, bath bombs, tinctures, edibles, and pet products. Cannabreeze, open now, operates from a kiosk on the lower level in the Macy’s wing, outside Francesca’s.
  • AubScents: A unique local woman owned business, AubScents offers its own line of handmade soaps, bath bombs and body scrubs. Opening in May, AubScents will occupy a 1,500-square-foot storefront at Dulles Town Center through the end of August. The store is located on the lower level near Center Court.

“We’re excited to be able to highlight the popularity of the ‘shop local’ movement as well as the strength of our pop-up program at Dulles Town Center,” said Bryan Touchstone, the mall’s Senior General Manager, in the release.

The Pop-Up Program at the DTC lets smaller, local businesses try their hand at a full-fledged storefront in the mall, without the commitment of a long, multi-year lease. The pop-up space includes a counter for transactions as well as other tables and fixtures for the business to use.

It’s a win-win. A tenant gets to experiment with a spot in the mall to see if they are a good fit, and the mall — which has a fair number of vacant spaces — is able to fill those spaces, even temporarily, while keeping the store mix fresh for shoppers.

(Image at top courtesy Dulles Town Center)

8 Comments
  1. Jims 9 months ago
    Reply

    Yeah, definitely not screaming “come visit me”.

    • jeanne ashby 9 months ago
      Reply

      agree!!!!!

    • Brandi B 9 months ago
      Reply

      As the crowds flock back to the mall!!! Ugh, not so much!!!

  2. Richard 9 months ago
    Reply

    None of these are encouraging me to return to DTC. Foot traffic will get even less with these new additions.

  3. Christobal 9 months ago
    Reply

    Springfield Mall turned into a mom & pop mall before it was demolished. Sigh

  4. CH 9 months ago
    Reply

    When is the company that bought DTC going to start the overhaul?

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