Warby Parker planning store at One Loudoun

Boy, you can’t turn around these days without bumping into a new restaurant or retail shop coming to Ashburn’s busy One Loudoun lifestyle center. The latest news — Warby Parker, the huge online retailer of prescription glasses and sunglasses is planning a brick-and-mortar location there.

According to construction documents, Warby Parker will be building a store at 20342 Exchange Street. That’s the same block as the new Sephora store and several other businesses.

It was just yesterday (Wednesday, July 13) that The Burn reported on two other new businesses slated for One Loudoun — an iCRYO cryotherapy center and a Lululemon athletic wear shop.

The surge in recent news of new tenants at One Loudoun is likely being driven by several factors:

  • One Loudoun was recently acquired by the Kite Realty Group. The new management may bring new connections with retailers and new energy to the tenant acquisition and leasing process.
  • The center also has recently finished principle construction on a new block of retail shops along Exchange Street connected to the Vyne apartments. So there are plenty of fresh spaces available.
  • One Loudoun has long been dinged for not having enough retail shopping and being primarily a restaurant-focused center. Stores like Warby Parker, Sephora, and Lululemon are clearly steps to address that.
  • During the pandemic, many retailers and restaurants put the brakes on expansion while they waited to see what would happen. Now, that life is returning to normal, they are making up for lost time.

There is scuttlebutt about other new tenants in the pipeline as well, but nothing official so far. The Sephora store is already under construction, but there are no announced opening dates yet for any of these new businesses.

(Image at top: Warby Parker)