South Block opened its doors briefly today and held a test run and we got a look inside. The plan is to next open to the public a week from Sunday.
A larger opening celebration — perhaps even a “block party” (get it? South Block. Block party) — is being planned for a little further into the new year.
The Burn first reported that South Block was headed our way last March. It is joining a slew of new retail opening on a new block recently construction in One Loudoun.
Its neighbors include the recently opened Sephora, Lululemon, and Warby Parker stores, as well as Madison Reed and Sweetgreen, which are coming soon.