{"id":6333,"date":"2018-05-16T20:44:47","date_gmt":"2018-05-17T00:44:47","guid":{"rendered":"http:\/\/theburn.com\/?p=6333"},"modified":"2018-05-16T20:44:47","modified_gmt":"2018-05-17T00:44:47","slug":"major-developments-avonlea-moves-forward","status":"publish","type":"post","link":"https:\/\/www.theburn.com\/2018\/05\/16\/major-developments-avonlea-moves-forward\/","title":{"rendered":"MAJOR DEVELOPMENTS AS AVONLEA MOVES FORWARD"},"content":{"rendered":"

Could Avonlea<\/strong> be close to signing four new restaurants<\/strong> \u2014 just weeks after we found the first solid signs that the long awaited development<\/strong> is getting underway. Recently, The Burn told you about how it appeared\u00a0that the Avonlea development in South Riding<\/strong> was ready to get started. (See story here.<\/a>) Now, there is\u00a0more evidence<\/strong> that things are really moving<\/strong>\u00a0with this project, including our first clues about possible tenants<\/strong>.<\/p>\n

These include a full-service Mexican restaurant<\/strong>, an Asian restaurant<\/strong>, a bakery<\/strong>, a\u00a0Mediterranean restaurant<\/strong> and a fast-casual pizza place<\/strong>. We should stress \u2014 it appears these businesses are “close” to signing leases<\/strong> but the deals may not be locked in yet<\/strong>.<\/p>\n

\"\"<\/p>\n

Stay with us<\/strong> \u2014 we’ll walk you through this.<\/p>\n

A few days ago, Peterson Companies, the developer of Avonlea, formally announced<\/strong> they have hired H&R Retail to be the leasing agent for the new shopping, dining and entertainment center<\/strong>. That may sound like inside baseball<\/strong>, but the hiring of leasing and marketing representatives is a\u00a0significant\u00a0step<\/strong>. Plus, in the announcement, Peterson came right out and said that the first phase of construction should begin this year<\/strong>.<\/p>\n

\u201cThe Peterson Cos. has selected H&R Retail as the retail brokerage firm responsible for marketing and leasing the retail component of Peterson\u2019s new project, Avonlea, in Loudoun County,\u201d<\/strong> the statement read in part. \u201cAvonlea will be a 30-acre, mixed-use development near the intersection of Route 50 and Loudoun County Parkway. Construction is expected to begin on its first phase, with a theater, 200,000 square feet of retail and 30,000 square feet of office, this year. Phase I also will include outdoor plazas, cafe-style seating, fire pits and a water feature. The project is scheduled to be open by 2020.\u201d<\/strong><\/p>\n

\"\"
Image: H&R Retail<\/figcaption><\/figure>\n

H&R Retail<\/strong> is a major leasing agent<\/strong> for retail centers all over the greater DC area<\/strong>. In their marketing materials, we can glean some fascinating details about possible future tenants.<\/p>\n

Besides the businesses mentioned above, it looks like H&R has locked in a beauty salon<\/strong> and is negotiating with a South American-style restaurant, a bike shop, a yoga studio and an ice cream parlor<\/strong>. Again, we need to stress<\/strong> that lots of businesses negotiate with lots of shopping centers and they don’t always end with a signed lease<\/strong>. It’s part of the process<\/strong>, but it’s still exciting<\/strong> to see the types of restaurants and shops Avonlea is chasing<\/strong>.<\/p>\n

\"\"<\/p>\n

This is the second major development<\/strong> in as many weeks. As The Burn reported on May 5, the first two buildings at Avonlea<\/strong> \u2014 Buildings A and C \u2014 have been put out to bid<\/strong>. That means the general contractor is actively seeking the companies<\/strong> that will do the plumbing, electrical wiring, masonry work and other aspects of putting up a building. Projects usually aren\u2019t put out to bid like this until a start date is getting close<\/strong>.<\/p>\n

\"\"
Images: H&R Retail, Peterson Cos.<\/figcaption><\/figure>\n

It’s also worth noting that the developers appear to have dumped the previous name<\/strong> “Avonlea Town Center” and are going with the simpler “Avonlea”<\/strong> instead.<\/p>\n

Avonlea should be a major draw<\/strong> in southern Loudoun County, with the already signed\u00a011-theater, 748-seat Cin\u00e9polis luxury movie theater<\/strong> as its centerpiece. In the plans and renderings, the entire project is reminiscent of the popular One Loudoun center<\/strong> in Ashburn.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The center appears close to signing a slew of new restaurants.<\/p>\n","protected":false},"author":2,"featured_media":8816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[65],"tags":[597],"aioseo_notices":[],"yoast_head":"\nMAJOR DEVELOPMENTS AS AVONLEA MOVES FORWARD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theburn.com\/2018\/05\/16\/major-developments-avonlea-moves-forward\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chris Wadsworth\" \/>\n\t<meta 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