Reston’s new, larger Apple store opens quietly

The store has moved into a much bigger space immediately next door to its former location.

Owners of iPhones, MacBooks and other Apple products in Ashburn, Leesburg and elsewhere were used to driving over to the Apple Store at the Reston Town Center for Genius Bar appointments and other urgent Apple needs. It’s long been the closest Apple Store to Loudoun County.

Back in February, The Burn told you that the RTC Apple Store would be moving into a much larger space immediately next door. Construction was moving along while the existing store stayed open. Then came March and the coronavirus pandemic shut down non-essential retail stores across the region, including the Apple Store.

Now, the new, larger store has quietly opened for business, welcoming customers earlier this month. Usually, new Apple stores are accompanied by much hoopla and celebration. But not this time. In order to keep crowds down, the store just opened. Temperature taking, hand sanitizing, limited customers inside, and lines out front are all part of the new Apple store experience.