Last week, The Burn broke the news that a new “ghost kitchen” restaurant had debuted in Loudoun County called Mr. Beast Burger. The delivery only concept has opened two locations — one in Sterling and one in Ashburn. (See our original story here.)
What we didn’t mention is that this isn’t just your typical new restaurant outlet. It turns out that the Mr. Beast Burger brand is the brainchild of a famous YouTube star known as Mr. Beast. It’s no doubt due in part to that fame that Mr. Beast Burger has grown to more than 1,000 locations in less than a year. It literally just launched in December 2020.
While The Burn may have its finger on the pulse of local restaurants, retail and other business news, we apparently don’t have our pulse on international viral YouTube stars.
Mr. Beast is actually internet sensation Jimmy Donaldson. He started posting videos in 2013 at the age of 12, and in 2017, his audience blew up. Today, the now 23-year-old is a multi-millionaire with more than 124 million subscribers to his various channels. His videos have been watched a combined 17 billion times.
He has also become famous for his wild philanthropy — donating huge sums of cash and elaborate gifts to his friends, fans and worthy causes.
Donaldson’s Mr. Beast Burger concept operates out of other restaurant’s kitchens, but all the food and packaging and preparation methods are proprietary to Mr. Beast Burger. In Loudoun County, the two locations are working out of the kitchens at the Sterling and Ashburn Red Robin restaurants.
The Burn ordered Mr. Beast Burger over the weekend. The burgers — which are reminiscent of the brand Smashburger — came with crinkle fries and were in Mr. Beast Burger-branded boxes and bags. Reviews from our peanut gallery were overwhelmingly positive.
We ordered using DoorDash and the order arrived cold and was incorrect. DoorDash then attempted to correct it and again, cold poorly cooked Chris style burgers arrived with damp soggy fries. Red Robin is not good at handling a “ghost kitchen.” The concept is cool and clearly people are into it but the execution left us unimpressed especially given the HYPE.
They use Red Robin for their ghost kitchen
“In Loudoun County, the two locations are working out of the kitchens at the Sterling and Ashburn Red Robin restaurants.”
MrBeast Burger + Ashburn Red Robin + DoorDash are working together to scam Loudoun customers. My family placed an expensive, overpriced order for 10 items as a treat for our young MrBeast fan in the house. DoorDash delivered only 5 items — that’s literally only half of the order! (And they were cold, on a hot summer day!) MrBeast Burger gave us only a small, non-itemized refund and presumably kept the tip based on the full amount. We couldn’t use the order as it was received, and Red Robin refused to fix it. Disgusting.
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