The developer overseeing the reimagining and reinvigoration of Cascades Marketplace has set up a website filled with details and images for what they are planning. It shows a potentially bright future for the beleaguered shopping center.
As most local residents know, Cascades Marketplace in Sterling is one of Loudoun’s older retail centers. As growth moved from Sterling to Ashburn and beyond, traffic waned at Cascades Marketplace and — in recent years — many businesses have moved out, leaving empty storefronts.
But a year ago, a new company took over the property. Bethesda-based Willard Retail came in with plans to reposition the center to fit the current needs of the community while including the latest trends in successful shopping centers.
The Burn has been reporting on some of these preliminary plans, and now more details have come out via the center’s new website. Here is how the company describes its plans:
“Willard Retail is transforming Cascades Marketplace into a more pedestrian friendly environment, reducing reliance on automobiles, and helping this key shopping destination achieve the long desired vision of becoming the downtown for Cascades and surrounding communities,” the website reads. “The reimagined Southbank main street, vibrant new retail, and contemporary residences will elevate Cascades as a premier property in Loudoun County.”
Just last month, The Burn reported on the first new restaurant to announce it was coming to the center in several years. It’s called Local Provisions, a farm-to-table style eatery from a distinguished chef. You can see our report here.
Besides bringing in new retail and restaurants, Willard plans to expand sidewalks and add more “pocket” parks and outdoor seating. The addition of up to 450 residential units will bring more people to the center on a daily basis — and bring the popular “live, work, play” model for shopping centers to life.
As for the current status: “The project team has filed the initial rezoning application and the project is currently under review.”
(Images: Willard Retail)
unfortunately the lead pic seems to indicate smoke from a fire in the background
Comments are closed.